The Fiat brand triumphed at this year’s ‘GrandPrix advertising strategies”, Italy’s top advertising award, winning the coveted first prize for the first time and also collecting two category victories and a special prize. This was the amazing result of ceremony held yesterday evening at the Teatro Nazionale in Milan, hosted as usual by Piero Chiambretti.
Taking place for the 31st time, the prestigious ‘GrandPrix advertising strategies’ competition attracted top Italian and international creative agencies working in advertising and strategic marketing. The evening was dominated by the advertising projects created for the timeless 500. This was a well-deserved accolade for the Fiat brand’s small car, which has remained true to itself and ‘forever young’ over sixty years of history and lifestyles, fashion and society.